Q&A and Reading with Mark Clifford

On Wednesday, April 15th, at 7pm, Hong Kong-based author Mark L. Clifford will launch his new book on the environmental crisis, The Greening of Asia.  One of Asia's best-respected writers on business and economy, in The Greening of Asia Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, Indonesia, Hong Kong, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia's extraordinary economic growth. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region's impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises.

Looking forward to this upcoming event, we had the chance to ask Mark a few questions about the writing of his book, his personal reading, and upcoming projects.  

How did you come to write The Greening of Asia?

Asia’s environmental catastrophe is a big part of one of the most significant challenges of our time, the challenge of living within planetary environmental limits – limits on water, carbon, air, agriculture. Solving the crisis will take a huge effort by governments and NGOs, of course, but business has the human know-how, the technological savvy, the money and, given the right incentives, the motivation and ability to accomplish many of the large-scale changes needed. The largely unremarked role for business became clear to me while working on a previous book about green buildings.

What are you currently reading?

Karl Ove Knausgaard’s My Struggle: Book 3 and David McCullough’s The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge.

Do you have a personal favorite book of all time? If so, can you share it and tell us why?

Ulysses, by James Joyce, for its humanity and for its musicality. The book’s voice literally came alive for me the last time I “read”  Ulysses, when I spent less time on the printed text than on the wonderful 42-hour reading by Donal Donnelly and Miriam Healy-Louie.

Is there anything you are particularly looking forward to the publication of?

My Struggle: Book 4. Anyone who has fallen under Knausgaard’s spell will understand. For anyone who hasn’t read Knausgaard – pick up Book One and start reading!

What’s next? Any upcoming book projects in the works that you can tell us about?

I’ve started work on a project on post-World War II Hong Kong, the city that has been my home for two decades, that grew out of ‘The Greening of Asia’.