Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours (Hardcover)

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours By Noah Kagan, Tahl Raz (With) Cover Image
By Noah Kagan, Tahl Raz (With)
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The founder and CEO of, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.

Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.

And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.

But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? 

Ask yourself: 

  • Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?  
  • Have you spent time or money on things like websites and logos, but still have no customers?  
  • Are you brainstorming endlessly and waiting for the perfect idea to strike? 

All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: 

  • Find your Creator’s Courage to overcome your fear and have fun! 
  • Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. 
  • Automate your business so it can grow while you sleep. 

By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

About the Author

Noah Kagan is the Chief Sumo at, an 8-figure company that teaches lessons on how to start a business, grow a business, and improve your marketing. Before AppSumo and, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg where he helped build the Facebook Ads platform. After Facebook, he was the 4th employee at He currently resides in Austin, Texas.

Praise For…

“Essential reading for the modern entrepreneur. If you're looking for a book that instills confidence and fun into starting a business, this is it. I LOVE how he focuses on overcoming fear, not spending any money and making it happen all in a weekend."    
Marie Forleo, #1 New York Times bestselling author of Everything is Figureoutable   
“I admire Noah. This guy has put in the hard work for many years and I’ve watched him stay relevant & put up wins time and time again. I continue to cheer for him!”   
Gary Vaynerchuk, CEO of Vaynermedia and Veefriends, five-time New York Times bestselling author   
“Noah Kagan changed my life. I created a business because of him. That business went on to sell for tens of millions of dollars. His writing and ideas are easy to follow and incredibly entertaining. Million Dollar Weekend is the real deal.”  
—  Sam Parr, founder of Hampton and The Hustle, host of My First Million
Product Details
ISBN: 9780593539774
ISBN-10: 059353977X
Publisher: Portfolio
Publication Date: January 30th, 2024
Pages: 240
Language: English