Please allow 2-4 days for order processing for ALL orders, in addition to shipping times.

We are currently working with very limited staffing and your patience is greatly appreciated. Thank you!

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form (Hardcover)

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form Cover Image
$35.00
On Our Shelves Now
Book Culture (112th St)
3 on hand, as of Jul 8 12:01pm

Description


A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.

Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention).

Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time--misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbj rn R dland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Product Details
ISBN: 9780674984547
ISBN-10: 0674984544
Publisher: Belknap Press
Publication Date: June 16th, 2020
Pages: 416
Language: English